Global Business Strategies Essay

Course Description The manager’s perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Hill, C. W. (2009). International business. Competing in the global marketplace (7th ed.). Boston, MA: McGraw-Hill. All electronic materials are available on the student website. Week One: Contemporary Global Business Environment Details Due Points Objectives 1.1 Define globalization. 1.2 List the major drivers of globalization. 1.3 Explain some effects of globalization. 1.4 Compare and contrast the role of economic integration in promoting global business. 1.5 Relate the stage of economic development of an economically integrated region to potential business opportunities. Readings Read Ch. 1 of International Business. Read Ch. 2 of International Business. Read Ch. 3 of International Business. Read Ch. 5 of International Business. Review this week’s Electronic Reserve Readings. Read the Week One Read Me First. Participation Participate in class discussion. 1 Individual Week One Quiz Post week one quiz. 1 Individual Globalization Questionnaire Prepare a comprehensive response to the following questions in 350 words. What is globalization, and what are some of the traditional international trade theories that support the concept of globalization? List the major drivers of globalization and provide three examples of each. Explain at least four effects of globalization that affect your community and your organization. 10 Week Two: Global Business Strategy Formulation Details Due Points Objectives 2 2.1 Conduct a business risk analysis. 2.2 Choose an appropriate mode of entry for global products or services. Readings Read Ch. 6 of International Business. Read Ch. 7 of International Business. Read Ch. 8 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Two Read Me First. Participation Participate in class discussion. 1 Individual Week Two Quiz Post week two quiz. 1 Learning Team Instructions Select a country and product to focus your cumulative Global Business Plan Learning Team project. The deliverables for the project include the following Learning Team assignments: Week Two: Comprehensive Analysis Outline and Presentation Week Three: Country Risk and Strategic Planning Analysis Paper Week Five: Final Global Business Plan and Presentation Individual Regional Integration for and Against Articles Select a region approved by your instructor and choose a trading bloc (NAFTA, EU, ASEAN, etc.) within that region. Write two 350- to 500-word articles, one article in favor of regional integration and another article against regional integration. Describe the advantages and disadvantages of regional integration and relate the stage of economic development of the economically integrated region to resumecustomerservice@livecareer.com potential business opportunities. 10 Learning Team Comprehensive Analysis Outline and Presentation Select a product and a country for a global business venture. Conduct a regional, country, and product analyses for your new global venture. Prepare a 1,050- to 1,400-word outline and a 5- to 7-slide summary presentation illustrating the following: Region Analysis Regional alliances and economic integration Physical environment and its affect on trade Political stability Economic conditions Finance options available Social, health, and environmental conditions Terrorism threats Country Analysis Political stability Economic conditions Finance options available Physical environment and its affect on trade Social, health, and environmental conditions Cultural considerations Organization and product or service analysis Description of your organization Product needs assessment of the target country Description of product to meet the need Format your written paper consistent with APA guidelines. 5 Week Three: Strategic Implementation: Global Business Operations Details Due Points Objectives 3 3.1 Describe the legal, cultural, and ethical challenges that confront global businesses. 3.2 Determine the various roles that host governments play in global business operations. Readings Read Ch. 12 of International Business. Read Ch. 14 of International Business. Read Ch. 15 of International Business. Read Ch. 17 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Three Read Me First. Participation Participate in class discussion. 1 Individual Week Three Quiz Post week three quiz. 1 Learning Team Country Risk and Strategic Planning Analysis Paper Prepare a 1,400- to 2,100-word paper in which you conduct a country risk analysis for your selected global business venture. Analyze the following risks in your paper: Political, legal, and regulatory risks Exchange and repatriation of funds risks Competitive risk assessment Taxation and double taxation risks Market risks (four Ps) Distribution and supply chain risks Physical and environmental challenges to entering and operating in a target market Social and cultural risks Cyber or technology Describe how you would manage these risks Summarize your strategic planning process: Define and clarify mission and objectives SWOTT analysis of target country Make strategy selection Select and justify an appropriate mode of entry for your global product or service Control and evaluation Devise contingency plan Format your paper consistent with APA guidelines. 10 Week Four: Strategy Implementation: Finance and Marketing in Global Business Details Due Points Objectives 4 4.1 Analyze global financing and exchange rate mechanisms. 4.2 Identify multilateral and regional financial institutions that help foster global business. 4.3 Identify various methods of financing global operations. 4.4 Identify key foreign exchange risks and techniques to mitigate risk. 4.5 Conduct a global marketing analysis for a product or service. Readings Read Ch. 9 of International Business. Read Ch. 11 of International Business. Read Ch. 16 of International Business. Read Ch. 18 of International Business. Read Ch. 20 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Four Read Me First. Participation Participate in class discussion. 1 Individual Week Four Quiz Post week four quiz. 1 Individual Case Study Select one of the following cases from the International Business Textbook: â€Å"Nike: The Sweatshop Debate† at the end of Part 2 â€Å"Google in China† at the end of Chapter 4  Ã¢â‚¬Å"Boeing versus Airbus: Two Decades of Trade Disputes† at the end of Part 3 (Video is not required to complete this case.) â€Å"The Russian Ruble Crisis and Its Aftermath† at the end of Part 4 â€Å"Molex† at the end of Part 6 â€Å"Merrill Lynch in Japan† at the end of Part 6 Write a 500- to 750-word paper in which you address the following topics: Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study. Determine the various roles that host governments played in this particular global business operation. Summarize the strategic and operational challenges facing global managers illustrated in your selected case. Format your paper consistent with APA guidelines. 15 Week Five: Changing Environment of Global Business Details Due Points Objectives 5 5.1 Identify appropriate business strategies based on business risk analysis. 5.2 Determine appropriate exit strategies for a global organization. Readings Read Ch. 4 of International Business. Read Ch. 13 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Five Read Me First. Participation Participate in class discussion. 1 Individual Week Five Quiz Post week five quiz. 1 Individual Global Financing and Exchange Rate Mechanisms Choose one of the following topics. Prepare a 1,050- to 1,750-word paper in which you analyze one of the following global financing and exchange rate topics: Purchasing power parity and the Big Mac index Currency hedging Hard and soft currencies Countertrade Financing via letters of credit and EXIM Bank and commercial banks Tariff and nontariff barriers Roles of international financial institutions (e.g. IMF, World Bank, ADB, etc.) Euro currency markets Define your selected topic. Explain how your topic is used in global financing operations and describe its importance in managing risks. Format your paper consistent with APA guidelines. 15 Individual Final Examination Prepare to take a final exam. 10 Learning Team Final Global Business Plan Paper and Presentation Prepare a 7,000- to 8,750-word paper integrating your previous Learning Team assignments to include the following new material: Summarize your findings from previous Learning Team assignments. Include the rationale for selecting your target country. Refer to your Learning Team Country Risk Analysis for highlights. Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service. Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation. Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial institutions within your chosen region. Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy. What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture. Based on your findings, make final recommendations about the feasibility of this global venture. Would you recommend proceeding with this global venture? Explain why or why not. Format your paper consistent with APA guidelines. 15 Week One Quiz Questions What technological advances in telecommunications and transportation have influenced global business in the last decade? How have these technological advances affected regional economic development? What trends may be anticipated in these areas? Would globalization have been possible without these technological advances? Discuss how culture, language, and religion might influence the costs of doing business in a particular country. Support your statement with examples. Discuss the following theory: The study of global business is relevant if you work or plan to work in a large multinational company, but it has little or no significance for individuals who work in smaller national firms. Do you agree or disagree? Defend your argument with at least two supporting statements. Week Two Quiz Questions What is country risk analysis? How is this analysis conducted? Is country risk analysis an effective tool in determining the desirability of establishing a manufacturing site or other mode of entry? Define a trade deficit and a trade surplus. What are the implications of a long-term trade deficit or trade surplus? What techniques are available to correct balance of payment deficit or surplus? Does free trade equate to fair trade? Does free trade exist anywhere in the world? Respond to the questions and support your answers with examples. Week Three Quiz Questions What is the current status of the telecommunications, energy, and transportation infrastructures of the world’s fastest developing countries? What effect does importing advanced technology, such as wireless technologies, into a developing country have on that country’s telecommunications, energy, and transportation infrastructures? How do these changes in infrastructure and technology alter business productivity? What are some issues and trends in global sociocultural issues? Why must a company be sensitive to the sociocultural environment within the host country? What affect does sociocultural sensitivity have on a company’s operations or sales within a host country? What are the major staffing policies that global organizations must consider? How must an organization choose among these staffing policies? How do you assess the effect of implementing a specific staffing policy? What are the primary functions of the foreign-exchange market? Who are the participants in the market? How do global companies use the foreign-exchange market to hedge against foreign-exchange risks? Felix, a U.S. technology company has recently developed a revolutionary wireless phone. The product offers exciting new features along with all of the features of current products, but at a fraction of the manufacturing costs. As the international business manager of Felix, you have been asked to choose the best mode of entry into the European market. Your have the following options: Export your product from the United States. Enter into an alliance with a large European company. Manufacture the product in the United States and set up a wholly owned subsidiary in Europe. License a European firm to manufacture and market the phone in Europe. In preparation for your choice, list the pros and cons of each method of entry. Which choice do you present to your CEO? Support your decision. Can any product or service be marketed globally? If it sells in the United States, does it sell in another country? Explain why or why not. Can a product be marketed in the same manner in multiple countries? Defend your answer with examples. How might you relate the four Ps of marketing to customer relations management (CRM) in a global business environment? Week Four Quiz Questions What are the elements of capital budgeting? How do you determine these elements in the global business arena? Provide examples of how you would use capital budgeting analysis to determine the desirability of global projects. What are the international and regional institutions that comprise the global monetary and financial system? What role do these institutions play in  promoting global business operations? Under what conditions is it better to borrow funds from a domestic bank? When might it be necessary to borrow from a target country financial institution? Explain your answer. When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples. Week Five Quiz Questions Describe one exit strategy an organization may use when things go wrong in a foreign country. What are some of the issues that might prompt the implementation of an exit strategy? Summarize the effect of an exit strategy on the strategic planning for a global organization? Name the factors that may contribute to the global business failure of an organization? How might a global organization protect itself against a global business failure? Are US ethical standards applicable worldwide? Explain your answer and provide examples. What are the consequences of failure to incorporate ethical considerations into global planning.